Humangrade Pet Food Rising Demand for Premium Pet Nutrition

Many pet owners unknowingly feed their companions food made from ingredients they would never consider consuming themselves. This troubling reality inspired the creation of Wet Noses, a pet food brand founded by Jasmine, who refused to feed her dog mystery ingredients of questionable origin and processing standards.

The vast majority of commercial pet foods meet only "feed grade" standards, meaning their ingredients fall far below human consumption requirements. These products may contain animal byproducts, chemical additives, fillers, or even come from "4D" animals - those that were dying, diseased, disabled, or dead before processing. Such ingredients offer minimal nutritional value and may pose health risks to pets.

In contrast, "human grade" pet food uses ingredients that meet all safety and quality standards for human consumption. Every step of production - from sourcing to processing - must comply with the same rigorous regulations applied to human food. This results in nutritionally complete meals that support long-term pet health.

While "human grade" has become an industry buzzword, Wet Noses treats it as a fundamental philosophy. The company not only sources human-grade ingredients but operates a USDA-certified human-grade production facility. This ensures complete compliance with human food standards at every stage, from raw materials to finished products.

Wet Noses operates on a simple principle: "If we wouldn't eat it ourselves, we won't feed it to pets." This commitment reflects the growing understanding that pets deserve food made with the same care and quality as human meals.

• Feed Grade: May include animal byproducts, slaughterhouse waste, or expired food materials of inconsistent quality and safety.
• Human Grade: All ingredients must come from approved human-food suppliers, with rigorous quality testing for safety and freshness.

• Feed Grade: Often involves simplified processes with minimal quality control, potentially using chemical preservatives or flavor enhancers.
• Human Grade: Follows strict human-food production protocols with controlled environmental conditions and no harmful additives.

• Feed Grade: Frequently lacks balanced nutrition, potentially leading to deficiencies with long-term use.
• Human Grade: Formulated to meet complete nutritional needs at all life stages, supporting immune function and overall wellness.

• Feed Grade: Permits higher levels of potential contaminants like bacteria, mold, or heavy metals.
• Human Grade: Maintains human-food safety thresholds with comprehensive contaminant testing.

Consumers can evaluate pet food quality through several indicators:

• Ingredient lists: Prioritize products featuring recognizable whole foods like fresh meats and vegetables, avoiding vague terms like "meat byproducts" or artificial additives.
• Certifications: Look for USDA or other recognized food safety certifications on packaging.
• Brand transparency: Reputable companies willingly share detailed information about their sourcing and manufacturing practices.

The pet food industry continues evolving as research demonstrates the connection between diet quality and animal health. Brands committed to human-grade standards represent a growing segment focused on providing pets with nutrition that matches the care they receive from their owners.